Your Business Deserves a Smarter Start.
Trust Us to Make It Happen.
StartSmart is a full-service business support agency helping entrepreneurs secure funding, build powerful brands, and operate with confidence. Whether you're launching from scratch or scaling what you’ve already built, our team brings together SBA loan expertise, small business funding support, branding strategy, and operational systems to help you grow faster — and with less stress.
Meet Your Business Strategists
From funding support, mortgage documentation, branding, and operational systems — all in one place.
Jemerell Rogers
With over 27 years in commercial lending and banking leadership, Jemerell brings unmatched financial expertise to StartSmart. He has led multi-million-dollar growth initiatives, improved profitability, strengthened compliance, and guided organizations through strategic transformation. Known for his collaborative leadership and transparent communication, he helps entrepreneurs understand their financial landscape, avoid costly mistakes, and position their businesses for sustainable funding and long-term success.
Heather is a strategic marketing and branding leader who helps entrepreneurs translate their vision into clear, credible, and conversion-ready brands. She has led high-impact digital campaigns, overseen multi-channel marketing initiatives, and guided clients through the process of building trust, visibility, and long-term growth. By blending data-driven strategy with intuitive storytelling, Heather equips early-stage businesses with the clarity, confidence, and messaging needed to compete — and win — from day one.
Heather Matta
Heather is a strategic marketing and branding leader who helps entrepreneurs translate their vision into clear, credible, and conversion-ready brands. She has led high-impact digital campaigns, overseen multi-channel marketing initiatives, and guided clients through the process of building trust, visibility, and long-term growth. By blending data-driven strategy with intuitive storytelling, Heather equips early-stage businesses with the clarity, confidence, and messaging needed to compete — and win — from day one.
Frequently Asked Question
Do I need to already have a business formed?
No. We help you whether you’re still in the idea stage or already launched and feeling stuck. You don’t need anything “ready.” We help you figure out what comes next.
What types of businesses do you help?
We specialize in supporting early-stage entrepreneurs, first-time business owners, and startups. Whether you’re turning an idea into a business or trying to grow your first year, we guide you step-by-step so you avoid costly mistakes.
What services do you offer?
We provide business startup consulting, access to funding resources, marketing and brand strategy, and guidance on lending/credit readiness. Our goal is simple: help you start smart and grow sustainably.
How does the consulting process work?
We start with a discovery call to understand your goals. Then we create a simple, actionable roadmap tailored to your business — covering funding, strategy, brand presence, and next steps.
Is this just advice, or do you help me execute?
Both. We’ll tell you what to do, but we’ll also walk alongside you so you actually get it done. We remove confusion and give you clear, simple steps forward.
How much does it cost to get started?
Your first call is free. After that, we recommend a plan based on what you need — nothing more, nothing less. No upselling, no overwhelm.
Why choose StartSmart?
We combine real lending expertise, practical marketing strategy, and a simple approach that removes overwhelm. We exist to help you avoid pitfalls — and build a business that lasts.
Office: Austin, Texas
Email:[email protected]